When leaders and teams engage fully, everything changes.
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This is about waking up— to lead, to work, to live with more clarity, connection, and impact.
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We choose presence over distraction.
We cultivate depth in every interaction.
We embrace the fullness of being human.
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This isn’t just a philosophy.
It’s a way of leading—felt in every breath, every step, every day.
BLUESTAG LEADERSHIP
The Bluestag Philosophy
Be Here
Be Human
Lead Now
Presence & Awareness
Leadership starts with presence—the ability to focus, see clearly, and show up fully in the moment. Without it, decisions are reactive, energy is drained, and connection is lost.
Connection & Meaning
Teams and leaders don’t operate in isolation. Trust, purpose, and shared stories create meaningful relationships that shape cultures.
Action & Impact
Clarity and connection mean nothing without action. The best leaders and teams move, innovate, and grow—now.
This isn’t just a philosophy. It’s a practice.
A presence. The Bluestag way.
What We Offer
At Bluestag, we help leaders and teams operate at their best—building trust, making better decisions, and leading with impact.
✔ Bespoke Leadership Programs – Designed around your organization’s needs, helping senior leaders and leadership teams lead with clarity, trust, and influence.
✔ Tailored Team Coaching – We work with your teams to strengthen trust, alignment, and performance in a way that fits your reality—because every team is different.
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In select cases, Todd also works 1:1 as a coach, keynote speaker, or panel contributor.
Everything we do is precise, practical, and built around you.
Bluestag is Todd Eden—his philosophy, his expertise, and his leadership. When you work with Bluestag, you work with Todd. But when needed, Bluestag scales, bringing in carefully selected associates who share the same values and approach
Trusted by Senior Leaders & Teams Across Industries
From global corporations to fast-moving leadership teams, Bluestag helps leaders and teams build trust, clarity, and high performance. Here’s what clients say about working with Todd:
Proven Across Sectors and Cultures Worldwide
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​We work with leaders and teams who aspire to a culture of presence, connection, and action—but don’t yet know how to get there. If you already have it, great. If you don’t want it, that’s okay too. We’re here for those who are on the journey.
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Bluestag has worked with senior leaders, leadership teams, and executives across a variety of industries, including:
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✔ Pharmaceuticals
✔ Aerospace & Engineering
✔ Fast-Moving Consumer Goods (FMCG)
✔ Universities & Higher Education
✔ Insurance & Financial Services
✔ Consulting & Professional Services
With experience working with leaders from almost every country in the world, Todd brings a deep understanding of cross-cultural leadership, global business environments, and the dynamics of mixed-culture teams.
Applying the Bluestag Philosophy
From Reactive to Intentional: Leadership That Creates Lasting Impact
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Presence isn’t a concept—it’s a leadership advantage. Executives who fully engage with the moment make better decisions, build deeper trust, and inspire teams to perform at their best.
How this changes leadership:
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Sharper Decision-Making: No more reactive leadership—presence creates space for clarity and strategic thinking.
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Stronger Influence: Trust is built in real-time, not through authority but through deep listening and connection.
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Greater Impact with Less Effort: Leadership isn’t about doing more, it’s about showing up fully cutting through noise and leading with intention.
How we help:
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Practical frameworks for integrating presence into leadership, even in high-pressure environments.
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Tools for leading meetings, teams, and strategic discussions with greater focus and connection.
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Real-world application that leaders can implement immediately.
Todd Eden
For over a decade, Todd Eden has been transforming how leaders and teams operate—not through theory, but through deep, practical change.
As an award-winning leadership coach, event facilitator, and program designer, Todd has worked across the world, helping senior leaders and leadership teams build trust, clarity, and high-performance cultures.
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Before founding Bluestag, Todd spent a decade in corporate leadership at Rolls-Royce and Britvic, leading multinational teams in procurement, supply chain, and marketing. He later co-founded a social enterprise running emotional intelligence programs at over 20 UK universities and spent three years as a Leadership Tutor at the University of Cambridge.​
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A firm believer in lifelong personal growth, Todd is the author of the “Own Life” book series, covering confidence, courage, purpose, and relationships.
He is also a Samaritans listening volunteer, supporting people in crisis.​
At Bluestag, Todd brings this wealth of experience into bespoke leadership development and team coaching, helping leaders operate at their best—not by doing more, but by leading with clarity, trust, and impact.
Why This Matters
In a world of constant movement, distraction, and pressure to do more, we risk losing the essence of what it means to be alive. Leadership is not about control. Success is not about speed. Fulfilment is not about more. The foundation of everything we seek—clarity, purpose, connection—lies in one simple truth: being fully present.
Presence is not passive. It is not stillness for stillness' sake. It is the act of fully engaging with the now, of seeing clearly, of leading with awareness. It is the key to building trust, making wise decisions, and experiencing life deeply rather than rushing through it.
This philosophy is not an abstract ideal—it is a way of living and leading that transforms the self, the team, and the world around us.
The Core Principles
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Presence is the Foundation
The past cannot be changed. The future is uncertain. The only real power we have is in this moment. When we stop resisting the now, we unlock clarity, focus, and the ability to lead with intention. -
Connection Gives Life Meaning
Humanity is built on relationships. Deep listening, honest conversations, and authentic presence turn interactions into real connections. Presence allows us to truly see and be seen, strengthening trust in personal and professional relationships. -
Purpose is Found in the Moment
We often search for purpose in future goals, but meaning is created in the way we live today. When we bring full attention to our work, our relationships, and our actions, purpose naturally emerges—not as something to chase, but as something we embody. -
Creativity is the Expression of Presence
The best ideas, the most profound insights, and the most powerful solutions do not come from a cluttered mind. Creativity flows when we allow space for it. When we quiet the noise and immerse ourselves in the present, inspiration emerges effortlessly. -
Growth Comes Through Awareness
Personal and professional growth is not about pushing harder—it is about becoming more aware. Every setback, every challenge, every conversation is an opportunity to learn when met with presence rather than resistance. -
Our Stories Matter, But They Do Not Define Us
Our past informs us, but it does not have to limit us. Leadership is about stepping forward without being weighed down by old narratives. By staying present, we choose how to shape our future rather than reliving old cycles. -
The Body is a Vessel for Aliveness
Energy, vitality, and clarity begin with honouring the body. Movement, rest, nourishment, and breath are not luxuries—they are essential to being fully alive. A leader who listens to their body leads with greater clarity and resilience. -
Now is All We Have
This is not about waiting for the perfect moment. It is about acting with courage now, listening now, leading now. The ability to fully engage with this moment determines the quality of our leadership, our relationships, and our lives.